Software Advice’s Marketing Automation Survey
Software Advice recently launched their 2014 Marketing Automation Software UserView Survey, which collects market data on the most popular products, their top benefits and more. Right On Interactive...
View ArticleTwitter Offers New Innovations to Boost Lead Generation
Facebook, LinkedIn, and Twitter are head and shoulders above other social media channels, especially among B2B marketers. LinkedIn tops the list with 80% of B2B marketers using this channel. Facebook...
View ArticleThe evolving marketing technology landscape
It has been very interesting to watch the quickly evolving marketing technology landscape with new companies coming on the scene, Marketo launching an IPO earlier this year, Eloqua being acquired...
View ArticleEngagement matters, too
Engagement indicates a person’s level of commitment. It can come in many forms, such as diamond rings or “@” replies. But engagement, however you get it, can be the difference...
View ArticleRight On Interactive a Trend Setter?
Recently, Right On Interactive was one of eight marketing automation vendors included in Info-Tech Research Group’s Vendor Landscape for Lead Management Automation. To be included in the report was an...
View ArticleChanges to Gmail and the impact on email marketing
If you are a Gmail user, you may have noticed a new tab format rolled out earlier this summer. The new format separates received emails into categories and allows the...
View ArticleGoogle says goodbye to keywords
No doubt you’ve already heard the day everyone in online advertising and marketing has been fearing has arrived. Google has cut off all keyword data. It’s no more. Google now...
View ArticleThe Marketing Tech Capital of the World
Indianapolis woke up to a very exciting announcement Thursday morning. Compendium, a local marketing technology software company, has been acquired by the software giant Oracle. Compendium is a content...
View ArticleIncreasing Enrollment in Higher Ed
A college’s website is the first destination for many prospective students and parents when beginning to research universities and colleges. According to a 2011 E-Expectations Report sponsored by...
View ArticleSalesforce.com + ExactTarget: Validation for all technical marketers
Last week was definitely an interesting one in the marketing world. After years of marketing technology taking a back seat to other technologies, we saw a resounding vote for the...
View Article
